关于课程
在本课程中,您将学到关于如何建立手工艺产品品牌的相关知识。通过观看视频和根据学习手册进行练习,将会帮助您在三至五周内学会设计标识和建立品牌。
您将学到:
- 了解什么是品牌以及它的重要性
- 定义您的品牌
- 建立您的品牌(包括命名和标识)
- 管理和发展您的品牌
通过观看视频、学习手册内容和进行实操练习,可以帮助您建立一个强大的手工艺产品品牌。
About the Course
In this course, we’ll teach you everything we know about building an artisan brand. Watch videos and use the workbook exercises to create a logo and build your brand in three to five weeks. This course includes specific context for businesses based in China.
You'll learn:
· What is branding and why is it important?
· Defining your brand
· Building your brand, including naming, logo,
· Managing and evolving your brand
You'll learn through videos, a downloadable workbook, and practical exercises that will help you to create a strong artisan brand.
品 牌 课 程
Artisan Branding Lesson
Available in
days
days
after you enroll
Available in
days
days
after you enroll
Available in
days
days
after you enroll
Available in
days
days
after you enroll
- 3.1 Building a Brand: Naming 品牌命名 (13:03)
- 3.2.1 build brand tone VI experience 品牌调性和品牌VI系统1 (12:00)
- 3.2.2 build brand tone VI experience 品牌调性和品牌VI系统2 (12:19)
- 3.3 Case Study Brand VI 案例学习 「感受品牌VI系统的影响力」 (21:42)
- 3.4 Brand Design Brand Experience 品牌设计和品牌体验 (13:52)
- 3.5 Case Study Brand Experience 案例学习 「通过品牌故事设计品牌体验」 (17:49)
- 3.6 Brand Experience Workbook 品牌体验学习手册 (7:16)
Available in
days
days
after you enroll
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