关于课程

在本课程中，您将学到关于如何建立手工艺产品品牌的相关知识。通过观看视频和根据学习手册进行练习，将会帮助您在三至五周内学会设计标识和建立品牌。

您将学到：

• 了解什么是品牌以及它的重要性
• 定义您的品牌
• 建立您的品牌（包括命名和标识）
• 管理和发展您的品牌

通过观看视频、学习手册内容和进行实操练习，可以帮助您建立一个强大的手工艺产品品牌。

About the Course

In this course, we’ll teach you everything we know about building an artisan brand. Watch videos and use the workbook exercises to create a logo and build your brand in three to five weeks. This course includes specific context for businesses based in China.

You'll learn:

·       What is branding and why is it important? 

·       Defining your brand

·       Building your brand, including naming, logo,

·       Managing and evolving your brand

You'll learn through videos, a downloadable workbook, and practical exercises that will help you to create a strong artisan brand.