After completing his undergraduate Engineering degree in India, Manish attended the University of Michigan in 2003 to complete a graduate program in Operations Management. In 2005, he came across the concept of Fair Trade and began to learn more about its business model. When he took some time to travel in India, he began to notice the challenges artisans faced and the impact it created on their social wellbeing and long-term development. Shortly after, Manish founded Matr Boomie from his one-bedroom apartment. He continued his pursuit to build a fair-trade company and learned sales, marketing, and product merchandizing skills along the way. Every following year, Manish would return to India to meet and discover new artisan groups.
What started off as just one man has evolved into a team of experts in both India and the United States. Now, Manish’s main areas of focus are overall business development, building a strong and motivated team that work together to fulfill the Handmade Expressions mission and spreading awareness supporting sustainable practices. Manish has served on the Board of Directors for Fair Trade Federation for 4 years and is actively engaged in discussions all-round the country focused on sustainable products.