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eMarket Readiness Program 2022
Introduction
Welcome to the eMarket Readiness Program! (8:10)
eMRP Agenda & What to Expect
Register for the eMRP Zoom Link
Small Group Coaching
What to Prepare
Pre-Training Quiz
Welcome Forum
Join the Virtual eMRP Gallery!
Meet the ATA Team
Meet Your Presenters and Mentors
Glossary and Resources
Day 1: Global Opportunities & Trends
Welcome & Program Overview (28:36)
eMRP Alumni Panel Discussion (55:24)
Global Consumer and Trends (90:16)
Trend Resources
Day 1 Homework- Mood Board
Discussion Forum: Opportunities & Trends
Day 2: Product Development + Design, Costing and Pricing
Artisan Product Development & Design (70:53)
Artisan Product Development & Design Further Resources
Costing & Pricing For Profit (95:03)
Costing & Pricing Resources
Costing and Pricing Further Resources
Day 2 Optional Homework - Costing and Pricing + Product Development
Discussion Forum: Costing & Pricing + Product Development
Day 3: Marketing and Sales Channels Strategies
Artisan Marketing Essentials (73:39)
Marketing Resources
Sales Channels Strategies & US Market Overview (94:54)
Networking Virtual Cocktail Hour!
Homework Day 3- Buyer Questions, Goal Setting
Optional Exercises- Mission & Sales Strategy
Additional Resources- Exporting
Day 4: Building Buyer Relationships & Buyer Panel
Artisan Buyer Panel (70:09)
Building Customer Relationships (82:07)
Day 4 Homework, Goal Setting & 6 month Action Planning
Day 4 Optional Activity
Taking it forward!
Post-Training Quiz
Taking it Forward & Closing
Are you ready to export? Additional Resources
Share your plans!
Costing and Pricing Further Resources
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