You'll learn to how to choose the social media platforms that are right for you and how storytelling can be an asset for your brand.

Curious about the US summer tradeshow season? Want to know how they work? How this season went? Or what you can do to prepare for next year? Join the conversation with Laurie Kanes, owner of 12 Small Things and a long time Aid to Artisans (ATA) Buyer Relationships Consultant, Michelle Karol, Director of Tradeshow Sales at IMC, and Lauren Barkume, ATA's Training Director, in discussing this year's summer tradeshow cycle for handmade makers and buyers.

How can the press and media help an artisan business grow? How do you target the correct journalists and media for your brand?

Are you struggling with creating a powerful brand story that resonates with your audience?

Are you looking for new ways to connect with buyers? Are you unsure of what buyers are expecting of you as a handmade business owner?