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How to Prepare for an International Tradeshow
Introduction
Introduction (1:46)
Course requirements, Goals, Table of Content (3:10)
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1. What is a tradeshow
Definition of a tradeshow (11:41)
2. Preparing to Attend a Tradeshow
What to research when preparing for a tradeshow (4:50)
Tradeshow selection & Booth Options (9:48)
Overall Budget (12:03)
Travel & Accommodations (5:10)
Advertising Budget & Promotions (6:31)
Marketing Materials & Product Samples (9:05)
Booth Display/Merchandising (8:20)
3. Pre-Show Marketing
Pre-Show Marketing (7:13)
4. Tradeshow Set Up/Breakdown
Tradeshow Set Up & Breakdown (9:04)
Booth Breakdown (8:09)
5. Networking & Selling at Tradeshows
Networking & Selling at Tradeshows (10:22)
6. Tradeshow Follow Up
Tradeshow Follow Up (17:44)
7. Best Practices & Tips
Best Practices & Tips (30:53)
Course Feedback
Q&A Session Replays with Nathalie Tancrede
Q&A Session 1 - December 18, 2023 (52:52)
BONUS Webinar Replay
Pre-Tradeshow Outreach (59:09)
Course requirements, Goals, Table of Content
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