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Artisan Branding
Intro to Artisan Branding
Welcome and Introduction (1:11)
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Lesson 1: Claiming Your Artisan Advantage Through Branding
What you will Learn & Achieve (3:39)
What is Branding? (5:41)
Building a Brand Identity, Where to Begin? (7:28)
Lesson 2: Building A Visual Brand Identity
What is Visual Identity? (1:01)
Examples of Artisan Brands with Strong Visual Identities (6:20)
Strong Artisan Brand Imagery Is... (3:14)
Creating Coherence & Setting Yourself Apart (6:23)
Website Best Practices & Creating a Brand Book (8:00)
Brand Book Example & Exercises (4:59)
Lesson 3: Defining your Brand Essence
Introduction (0:25)
The Look and Feel of your Brand (2:22)
Style and Mood (4:33)
Create your Brand Mission (2:57)
Define your Brand Values (4:40)
Examples of Missions and Values (5:22)
Write Down your Brand Values (4:23)
Lesson 4: Carving Out your Unique Space
The Retail Market Today & Market Segmentation (13:35)
Who is your Customer? (7:35)
Buyer Persona: B2B (4:59)
Create your Buyer Persona & Brand Tone (4:27)
Your Value Proposition & Do your Prices Match Up? (5:21)
Lesson 5: Crafting your Look, Feel and Tone
Crafting your Look, Feel & Tone with a Mood Board (2:50)
Exercise: Create a Mood Board & Examples (3:13)
Lesson 6: Crafting your Perfect Identity
Creating your Perfect Identity (3:26)
Identity Guidelines (3:20)
Logo Design & Color Psychology (2:04)
Logo and Typography (4:42)
Example Typography & Imagery Style (3:38)
Putting it All Together (6:26)
Lesson 7: Building Brand Experiences
Building Brand Experiences (0:19)
How to Incorporate Look, Mood and Feel into All Aspects of your Business (4:07)
Examples of Successful Brand Experiences & Exercise (5:32)
Taking it Forward (0:48)
Course Feedback
BONUS: Questions and Answers
1. Questions and Answers with Annie Waterman (37:40)
2. Questions and Answers plus Branding Reviews with Annie Waterman (67:22)
The Retail Market Today & Market Segmentation
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