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Artisan Business Marketing
Introduction to Artisan Business Marketing
Welcome (1:53)
Introduction to What's in the Course (2:39)
Download Your Course Workbook
Goals for Your Marketing Plan (2:43)
What is Marketing Anyway?
What's a Market? (5:49)
Relationship Marketing (9:10)
Actioning Your Brand in the Market
Vision, Mission, & Values (4:02)
Vision, Mission, Values Examples (9:49)
Identifying & Segmenting a Market (9:51)
Targeting (5:51)
Positioning (6:05)
Positioning Examples (5:39)
Marketing Mix: The 4 Ps (4:39)
Sales Funnel (3:22)
Building Your Digital Home
3 Intentions of Your Website Visitors (4:02)
Visitor Actions: Learn, Connect, Buy (6:07)
Taking Action on Your Website (1:27)
Home Page Elements (2:39)
Home Page Example (5:46)
Your Home Page (2:39)
Creating Valuable Content
Benefits of Content Marketing (4:55)
Blog Posts (4:28)
Artisan Profiles & Infographics (3:57)
Explainer Videos (0:48)
Testimonials & Case Studies (4:31)
User Generated Content (2:22)
Content Marketing Plan (6:15)
Generate New Content Ideas (0:50)
Choose Your Content Channels (4:07)
Email & Social Media Marketing
Email Marketing Overview (3:30)
3 Types of Emails (6:18)
What You Need for Email Marketing (2:42)
Benefits of Marketing on Social Media (3:43)
Trade Show Marketing
Trade Show Marketing Tips (7:11)
Keeping Your Marketing in Motion
Final Thoughts (0:43)
Course Feedback
BONUS: Q&A with Stacey Edgar
Q&A 1 with Stacey Edgar (52:31)
Q&A 2 with Stacey Edgar (54:17)
Vision, Mission, Values Examples
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