What you will learn in this course:

• What is marketing & why is it important
• Key marketing principles
• How to use customer-centric marketing to build strong relationships that grow your business
• Why your website is the foundation of successful marketing 
• How to identify your target market and build sales funnels to capture their attention, interest, and sales
• Touchpoint tactics using blog posts, email, social media, trade shows & events
• How to set KPI metrics to measure your marketing success
• And, finally how to use your marketing plan to keep your business in motion!